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Organize it.


Get moving

Now that you have the low-down on what you can and can’t say about your offering, it’s time to get organized. Your campaign should include marketing materials, social media engagement, email campaigns, videos and perhaps even live presentations. You might want to set aside some money for social media advertising as well. That’s up to you. The more you market, the more eyes on our campaign and the more likelihood of success.

In all probability your campaign won’t be live for more than a few months. It’s important to get organized ahead of time. You can’t market ahead of time if you are using Reg CF, but you can be fully prepared for the starting gun.

There are lots of opinions out there about the optimal this and the optimal that. It can be overwhelming. So we thought we’d share our communications plan with you. We tweak it all the time. It could be a great starting point for you.


What’s our plan?

Marketing materials. This is the beginning. We gather gorgeous photos, images and graphics so that we have an asset library for our marketing campaign, ready to create ads, videos, emails and posts.

Videos. Everyone loves videos. Make a video if it’s in your budget. Nothing tells a story better than a video.

Social media. We use Instagram, Linkedin, Twitter and Facebook. We write a ton of posts and curate a lot of information to support our brand. Sometimes it’s original content and sometimes it’s an article that supports our point of view.

We use Sendible to organize and schedule our posts. In the past we’ve used HootSuite and AgoraPulse. They all have slightly different features, but they all work well. Some of them have free plans. All provide the ability to schedule posts ahead of time. We set aside some time to write twenty posts, then schedule them out for the next few weeks. Rinse and repeat.

Email. We’ve built a subscriber list on MailChimp. You can build one too. Create great-looking email campaigns easily using the marketing materials you have organized. Schedule them just like your social media posts.

Speaking. We speak at conferences, meetups and over donuts and coffee. People appreciate meeting who they are investing in.

Remember, the advertising rules apply to each and every medium you use.


How often?

Our posting schedule varies for each social media channel as does our posting style.

Facebook. We post once on Sunday, Tuesday, Friday and Saturday. We mix up the times – 9 am, 1 or 3 pm. Sometimes we tag groups or people with @NAME.

Twitter. We post two to four times every day of the week. We stagger times on any one day and vary times throughout the week. We don’t post earlier than 8 am or later than 7 pm. And we add hashtags.

Linkedin. We post once on Monday, Wednesday and Thursday, at 3, 4 or 5 pm. And we add hashtags

Instagram. We post once a day as many days of the week as we can at no particular time. And we add hashtags.

Email. We email our subscribers no more than one time per week. More than that is an irritation.

Speaking. We take every opportunity to get in front of a live audience.


How do we organize ourselves?

For a short campaign we use a google calendar to get ourselves organized, making sure we check our tasks daily. Or we might use a google sheet. Sometimes we use Asana, our task manager. You can also find fancy social media calendars online. It doesn’t matter what you use. The point is to make a plan and stick to it.


Back to how to market your offering.

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IMPORTANT MESSAGE: IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON SMALL CHANGE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

This website, smallchange.co, which we refer to as the “Site,” is used by two different companies:  NSSC Crowd, LLC, which we refer to as “NSSC Crowd,” and NSSC Funding Portal, LLC, which we refer to as “NSSC Funding Portal.” NSSC Crowd offers investments in real estate projects under Rule 506(c) of the Securities and Exchange Commission (SEC). These investments are offered to accredited investors only. NSSC Funding Portal, which is a licensed Funding Portal, offers investments in real estate projects under Regulation Crowdfunding, which is also known as Title III Crowdfunding. These investments are offered to everyone.

By using this Site, you are subject to our Terms of Use and our Privacy Policy. Please read these carefully before using the Site.

A crowdfunding investment involves risk. You should not invest any funds in the offerings listed on this Site unless you can afford to lose your entire investment.

Although our Site offers investors the opportunity to invest in real estate projects and companies, we do not make recommendations regarding the appropriateness of a particular opportunity for any particular investor. We are not investment advisers. Investors must make their own investment decisions, either alone or with their personal advisors. Real estate can be risky and unpredictable. For example, many experienced, informed people lost money when the real estate market declined in 2007-8. Time has shown that the real estate market goes down without warning, sometimes resulting in significant losses. Some of the risks of investing in real estate include changing laws, including environmental laws; floods, fires, and other Acts of God, some of which can be uninsurable; changes in national or local economic conditions; changes in government policies, including changes in interest rates established by the Federal Reserve; and international crises. You should invest in real estate in general, and in the opportunities listed at the Site in particular, only if you can afford to lose your investment and are willing to live with the ups and downs of the real estate industry.

We provide financial projections for some of the investment opportunities listed on the Site. All such financial projections are only estimates based on current conditions and current assumptions. The actual result of any investment is likely to be different than the original projection, often by a large amount.

Neither we nor anyone else guarantees the results reflected in financial projections. Neither the Securities and Exchange Commission nor any state agency has reviewed the investment opportunities listed on the Site.

Thank you for using the Site. If you have questions, please contact us at [email protected].

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