Small Change has a rich and active social media presence. We post links, original content and comments about crowdfunding and urban issues on social media channels including Facebook, Twitter, LinkedIn and Instagram or our founder’s personal Linkedin page.
In order to stay compliant, always point to the funding portal — smallchange.co.
Next steps
If you want to become a social media Ninja, take the following steps:
- Open your social media accounts (if they’re not already active)
- Build connections to all of the people and businesses you know
- Follow Small Change, everywhere
- Share Small Change posts with your crowd
- Write your own posts and we’ll share with the Small Change crowd
- Tag us @oursmallchange on all channels. Easy!
Best practices
The first thing you need to know is the image size requirements for each social media channel. Here’s a handy chart for you.
| Channel | Image size | |
| 1200 x 630 | ||
| 1104 x 400 | ||
| 1024 x 512 | ||
| 1080 x 1080 |
You can post a massive amount of characters on Facebook – 63,206 to be exact. Just because you can, doesn’t mean you should. Keep it short and sweet. If your post talks about the offering or investing, make sure you include smallchange.co.
Here are some examples of original facebook posts:
Our latest development: A single- family Starter Home in New Orleans. For details on this crowdfunding offering, visit smallchange.co @oursmallchange
Our latest development: A single-family Starter Home in NOLA. To invest, visit smallchange.co @oursmallchange
The micro-blogging social network upped its character limit to 280-characters. Images and video don’t count, so you’re free to write great captions for your visual media. Doesn’t mean you have to use it all, but if you have a good reason to be expansive (adding twitter handles/hashtags, dates, etc.), then go for it.
Here are some examples of original Twitter posts:
OJT brings a single-family Starter Home to New Orleans. Get details on this crowdfunding offering at smallchange.co @neworleansafm @oursmallchange #SmallChangeBigEasy
Our latest development: A single-family Starter Home in NOLA. To invest, visit smallchange.co @oursmallchange #SmallChangeBigEasy #crowdfunding #impactinvesting
If you are posting on an individual account, you are limited to 1,300 characters. If you are posting on a company page, the character limit is 700.
Again, keep it short and sweet, and focus on driving your crowd to your campaign page on the Small Change platform. Since LinkedIn is focused more on the business community, an original post about your offering might include thanks to those who helped get it to this stage.
Here are some examples of original LinkedIn posts:
Our latest development is a single-family Starter Home in the Lower Garden District. Special thanks to @NeighborhoodAlliance for working through the details, @MilanCommunity for the inspiration and @OurSmallChange for providing the crowdfunding platform. Can’t wait to break ground with @NOLAConstructionCompany. If you want to learn more or invest in this project, and you’re over 18, visit smallchange.co.
We’re taking our single-family Starter Home to the people and raising capital through a real estate crowdfunding campaign at smallchange.co. Check it out.
Some social media posts in their native habitat
Here’s an example of a facebook post including no terms of the offering:
Here’s an example of a twitter post linking to an article about an offering:
And here’s an example of a Small Change instagram post:
Back to how to market your offering.
