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Press Release. New strategic advisor.

December 5, 2022 by Small Change

Paul Rabinovitch joins SmallChange.co crowdfunding platform as strategic advisor.


Former head of Real Estate Investments at New Island Capital considered pioneer in Impact Investing.


Paul Rabinovitch, widely considered a pioneer in impact investing for real estate, is joining SmallChange.co, the first crowdfunding platform exclusively focused on transforming the real estate industry into an equitable investment landscape, as a strategic advisor. In this capacity he will help guide the continued expansion of the growing platform.

Over the span of two decades Rabinovitch has overseen investments of approximately $500 million of equity in real estate, with an aggregate value of more than $3 billion. These investments comprise over 20,000 units of housing and one million square feet of commercial space across a dozen markets in the U.S. and Canada.

Rabinovitch was the former principal and head of real estate at New Island Capital Management, a 100% impact investment advisory firm, where he started the practice and built the program for impact real estate investments across impact themes and real estate asset classes. In that capacity he also served on the advisory boards of some of North America’s leading impact-oriented private equity real estate funds. He also advises two small land trusts that he founded 20 years ago. Before he entered the field of real estate, he spent more than 11 years as the executive director of the Nature Conservancy’s Long Island Chapter. 

“Small Change is laser-focused on disrupting the status quo in the real estate industry, something that is sorely needed. With almost 60% of the listings on the platform either minority or woman-led, and with a creative range of projects in diverse places, Small Change is setting the stage for the next generation of developers in the real estate industry” Rabinovitch remarks. “To date, there is no other platform like it in the marketplace. Small Change is tackling the inequity of the real estate world head on, opening doors for emerging developers, first-time investors and disinvested places alike. I’m looking forward to working with Small Change to ensure that these open doors become major thoroughfares of opportunity.”

“Paul is a perfect strategic advisor for Small Change,” says Eve Picker, founder and CEO of SmallChange.co. “Not only does he bring absolute commitment to impact, but he also has deep industry knowledge and broad connections that will benefit Small Change as we grow. We are so happy to have him onboard.”

Rabinovitch joins Small Change as the company launches its first-ever community-round capital raise on Wefunder.


About Small Change

SmallChange.co is a crowdfunding platform that enables developers to raise capital for real estate projects with social impact. Since its inception in 2016, SmallChange.co has helped 41 developers raise almost $11 million for projects in 21 cities, big and small, across the United States.

SmallChange.co evaluates each project listed on its platform using its proprietary Small Change Index™, which employs a broad array of factors to determine social impact. Over half of the deals funded via the Small Change platform have either a minority and/or female sponsor, and all of them score above 60% on the Small Change Index. To date, 68% of the projects on the platform have included affordable housing and 84% have been located in underserved communities. 

In 2020 U.S. News & World Report named SmallChange.co one of the top seven real estate crowdfunding platforms. This year CEO Eve Picker was named one of Connect CRE’s National 2022 Women in Real Estate Award winners.

For more information on SmallChange.co, please visit www.smallchange.co or email [email protected]. 

Media Contacts:

Small Change - Rachel Antman, Saygency
(212) 362-5837
[email protected]

NSSC Funding Portal, a SEC registered Funding Portal and member of FINRA, offers investments under Regulation Crowdfunding or Title III, per Section 4(a)(6) of the Securities Act. These investments are offered to everyone 18 or over.

This is not a solicitation of an offer to buy or sell any securities. The projects illustrated above may not be indicative of all projects on the platform. All investing is risky and includes the risk of loss. Securities are subject to liquidity risk and cannot be easily converted to cash. *Past returns do not guarantee future returns. If you are interested in learning more, please visit Small Change for educational material and detailed offering information. You can always say [email protected].

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IMPORTANT MESSAGE: IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON SMALL CHANGE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

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A crowdfunding investment involves risk. You should not invest any funds in the offerings listed on this Site unless you can afford to lose your entire investment.

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