“Business owners with their street-facing storefronts have the power of individual grains of sand. Their contribution to the quality of the cities where they operate could be tremendous because each new gesture multiplies exponentially all the previous ones. And that is how cities are built, one storefront at a time,” writes Jaime Izurieta for Strong Towns.
For the last decade we’ve seen a retail apocalypse. The financial crisis, coupled with the rise of eCommerce, created a perfect storm for department stores and malls. And the demise of many large retailers saw the loss of many retail jobs.
Now retail culture is being reborn. Stores are becoming smaller, more sustainable and more creative. With the experience economy on the rise, they want to give shoppers the best experience that a physical store can offer. Micro-retailers, usually half the size of a normal store, are personalizing their consumers’ experiences, often with generously designed stores and the engagement of the street and sidewalk. Storefronts can be transformed into community hubs, engaging in community-building and integrating into the environment and lives of their local customers.
We need more micro-retailers who add to our public spaces and transform our neighborhoods and cities.
See the original article here.
Image by Eve Picker