“Investors have started to realize that caring about the environment, thinking about social justice, gender equity and other issues around social impact can actually help your investment strategy” says Audrey Choi, chief sustainability officer and chief marketing officer at Morgan Stanley and CEO of Morgan Stanley’s Institute for Sustainable Investing.
Recently, she had a conversation with Durreen Shahnaz, an entrepreneur who launched IIX 10 years ago. Today, IIX offers Women’s Livelihood Bonds and has the world’s largest equity crowdfunding platform for impact investing.
In their podcast Shahnaz and Choi discussed the growing demand for impact investment, the opportunities that abound and how it’s changing the landscape of investment altogether. Investors are starting to think more deeply about social and environmental concerns in relation to the companies they invest in. The trend is growing rapidly, especially for the next generation of investors. According to Choi, they are more likely to choose products and employers or to boycott companies, products, or investment strategies based on sustainability.
The podcast is part of the second season of the [email protected] and IIX podcast series, From Backstreet to Wall Street, a series about innovators, entrepreneurs and building peace, with a particular focus on women and womens’ empowerment. You can read the full story and listen to the podcast here.